Methodology

I'm sure you've often wondered how the "box office estimates" are calculated. As in "Narnia edges Kong at the box office".

Okay, maybe you haven't wondered.

Regardless, here's the explaination. The jist of the article - studio execs guess, most of the time they're right on, under certain circumstances they're off, why estimate when you can just wait for the real numbers?

PS Saw Narnia at Jackson's Historic State Theatre while I was home (this was my "history" in my hometown). The Jesus references are so strong it blows my mind that some people don't notice them in the movie, though I didn't catch them in the book. Granted, I was 8 y.o. when I read the book.