Monday, May 23, 2005

E tu Brute. Now, let's toast with a Coca-Cola brand soda!

I am disappointed that Broadway has taken the low road (as opposed to the high road?) and is including product placement: Jose Cuervo Gran Centenario tequila is featured by name by revising the script in Sweet Charity (starring Christina Applegate). I will say kudos to the agency that got this in the script, but I have to say this is not a classy move on the part of the writer and production company. But, with shows costing more and the money side of Broadway being so tight, maybe this is what it's come to. Your thoughts?

PS I hope you can read the article I've linked to - it's from I don't know if you need a password to read it?


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