Grocery practices

After working with CPG coupons, telemarketing this summer, and now working PT at Purina with grocery accounts, this case study caught my attention. It talks about coupons being sent to consumers, having a voicemail sent to consumers giving them a "heads up" on the coupon, and all of this being paid for by the manufacturer. And it results in incremental dollars being spent. Wow, I'm a nerd.