Beer v iPod winner announced

For those marketers trying to reach the affluent but elusive college crowd, take heart. Word is out today from Student Monitor, a Ridgewood, N.J.-based company which tracks student buying and interest, that the iPod has surpassed beer as the most “in” thing among college students. According to the study, some 73% of the students surveyed said iPods were “in,” surpassing even downloading the music that goes on the device, and came in ahead of bar-hopping, and IM-ing each other. In a tie for second place was beer drinking and spending time on FaceBook.com, which is a social networking site for the college set.