Overrated

On Amazon's homepage, this headline is featured:
It completely emcompasses why Valentine's Day s-u-c-k-s, as outlined below:

1. "Make Up for the Rest of the Year" - why not just be nice / thoughtful / giving as a general rule throughout the year?
2. "Prada, Dolce, Gucci" - only people that shouldn't buy these brands would consider buying them on Amazon.com.