Wednesday, April 11, 2007

Wedding protection

My new car/home ins company, Travelers, is advertising its Wedding Insurance in a oh so tactful way - using quotes like the following:

"You've put so much into your wedding…your heart, your time, and your money. But what if the bridal salon loses your dress? Or your caterer backs out? Or severe weather rolls in? Wedding insurance can protect your special day."

Because, of course, saying "Or what if he backs out a month before the wedding?" just wouldn't work, even thought that's probably why some people will buy the policy.

There must be a marketing term for ignoring a targeted audience when advertising a product because no one wants to admit that's why they buy the product...

UPDATE: I lied. I read the FAQs and if "you and your fiance decide not to get married" the policy doesn't cover it.

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