Current obsession #1 - love this TV commercial!

Wedding protection

My new car/home ins company, Travelers, is advertising its Wedding Insurance in a oh so tactful way - using quotes like the following:

"You've put so much into your wedding…your heart, your time, and your money. But what if the bridal salon loses your dress? Or your caterer backs out? Or severe weather rolls in? Wedding insurance can protect your special day."

Because, of course, saying "Or what if he backs out a month before the wedding?" just wouldn't work, even thought that's probably why some people will buy the policy.

There must be a marketing term for ignoring a targeted audience when advertising a product because no one wants to admit that's why they buy the product...

UPDATE: I lied. I read the FAQs and if "you and your fiance decide not to get married" the policy doesn't cover it.

E-newsletter or blog...

I love reading the little stories from the Brandweek blog (they also have an e-newsletter if you're not down w/ blogs - but clearly you are or you wouldn't be reading this...) I thought this was a super fun little blip about this cheeky (pardon the pun) Brits:

Over in the U.K., the folks at Virgin Mobile have noticed a trend that they’re more than happy to promote. According to British industry newsletter Brand Republic, women have taken to handing their camera-phones to clerks in lingerie shops, asking them to snap a photo of the women themselves wearing the knickers they’d like to receive for Christmas. The women then (If you can believe Virgin Mobile; but why would they lie?) send the photo, along with their measurements, to that “special someone,” accompanied by a not-so-subtle hint that the garment would make a lovely gift. Virgin Mobile has dubbed the trend “Knick Pics.” Can’t wait for that one to hit these shores…